1. Position
- Evaluate comparable homes
- Analyze market trends
- Competitively price
- Recommend lawyer
- Discuss closing costs
2. Pre-Market
- Launch as coming soon exclusive
- Monitor traffic
- Evaluate pricing
- Gather qualitative feedback
3. Prepare
- Marketing strategy
- Listing preparation (staging, floorplan, photos, video)
- Inspections
- Surveys
- Client questionnaires
4. Launch
- MLS and syndication
- AlexandJoe.com
- Highrises.com/SoFlo
- Networking
- Signage
5. Market
- Print and digital advertising
- Print collateral
- Targeted mailers and email campaigns
6. Show
- Broker events
- Open houses
- Lead follow-up
- Gather prospective buyer feedback
7. Update
- Client progress reports
- Listings statistics
- Price assessment
8. Negotiate
- Acceptance
- Contingency removal
9. Escrow
- Inspections
- Title
- Disclosures
10. Close + Celebrate
- Sales Report